Experience

Sixteen years of marketing operations

My expertise is to find the friction in how marketing runs, then build the process and tools that remove it. From spreadsheets to martech to AI agents, the goal now is to automate, scale, and run at the speed of strategy.

Career history

Senior Director, Marketing Operations · Five9

June 2026 – present

Leading marketing operations and helping drive AI transformation.

Senior Director, Marketing Operations · Icertis

Feb 2022 – 2026

Led a team of 6 and a ~$1M budget across martech, campaign execution, process optimization, and data strategy. Architected and deployed the production AI systems on this site, from the account-intelligence engine to the three-agent SEO team, and automated multichannel programs influencing nine figures of pipeline.

Director, Revenue Operations · aPriori

Oct 2021 – Feb 2022

Ran marketing operations across marketing, business development, and sales. Built conversion and velocity dashboards, lead-to-account matching, and demand-funnel tracking.

Senior Marketing Operations Manager · Collibra

Apr 2020 – Sept 2021

Led the Eloqua-to-Marketo migration with scoring, nurtures, and sales handoff; MQL-to-SQL conversion more than tripled. Built the cross-functional intake process and the GDPR consent framework.

Senior Marketing Operations Manager / Marketing Operations Manager · SAP Ariba

Apr 2017 – Apr 2020

Owned the martech roadmap and Marketo migration for a global organization, leading a team of 5. Built a custom Marketo–CRM scoring and routing integration and personalized nurture programs that measurably lifted engagement.

Marketing Manager · Rocket Software

Sept 2010 – Nov 2016

Ran multi-channel campaigns generating millions in marketing-influenced pipeline across multiple product lines, including early ABM programs.

Awards

Three company-wide builder awards at Icertis (2022, 2023, 2025)
Marketing Impact award, Collibra (2021)
Innovation award, Collibra (2020)
Marketing award, SAP (2019)

Education

Emory University (2005–2009)
BBA, Organization & Management, Business Communications · BA, Sociology