Getting AI working at work
How to choose the right problem, start small, and know when AI is adding value.
Writing
Applied AI for Marketing Ops
What I’ve learned building AI workflows, GTM systems, and agents for real operational work.
I write from what I’ve built and implemented: the methods, tradeoffs, failures, and what made it into the workflow.
What you’ll find here
I write from systems I’ve experimented with and implemented across marketing operations: AI workflows, GTM systems, agent teams, strategy, and review. The details include compliance, legacy stacks, change management, and the realities of adoption.
That includes the failures. Knowing when not to use AI is part of the discipline. Some problems are still better solved with deterministic automation.
If you run operations, build GTM systems, or are responsible for getting AI into real work, this is written for you.
Start here
Start with the problem you’re trying to solve.
I usually tell people to start with a problem, so I’ve organized the writing the same way. Pick the part you’re working through now.
Building AI-enabled marketing and GTM systems
How AI workflows move from a useful output into GTM systems people can actually use.
Building and managing agent systems
What I learned building persistent agents, making them work together, and managing them as systems.
Codifying strategy and judgment
How codified strategy and judgment improve what AI can produce and how the work gets reviewed.
Latest posts
August 19, 2026
How Prompts, Context, Harnesses, and Models Shape AI Output
The four layers behind every AI output, and how each one changed the results when I tested them on a website rewrite.
NewsletterJuly 18, 2026How to Split the Work Between Fable 5 and Cheaper Models
Put your most capable model on the strategy and cheaper models on the review and QA to get better results.
NewsletterJune 19, 2026Executing at the Speed of Strategy
AI promises to move as fast as your strategy changes. For that to work, you have to know what your strategy actually is.
NewsletterJune 4, 2026Your Moat Isn't the Model
Anyone can build an impressive AI output in an hour. Your edge is what only you know.
NewsletterMay 22, 2026Managing Multi-Agent Systems
The dashboard I built to keep up with my agents without reading every chat message.
NewsletterMay 7, 2026From Artifact to Production: 3 Ways to Productionize AI at Work
What it actually takes to move AI out of the chat and onto your team, and where it goes from there.
NewsletterStarter kits
The posts come with free, self-contained starter kits: set up a review lane, a judgment folder, or a strategy doc your AI tools can execute against, by hand or by handing the file to an agent. Find them all on the Starter Kits page.